The Adobe-Omniture deal: Does it make sense? | Between the Lines | ZDNet.com
So, I’m not alone on questioning the fit. Yes it’s accretive and yes Adobe needs growth, but this alone is not a reason to do a deal. The best line from the author was this:
“Most acquisitions make sense right away—with the exception of eBay-Skype and we know how that turned out—but I had trouble wrapping my head around the Adobe-Omniture deal.”
Thomas Ernst Jr from Deutche Bank identified the key success factor at play here:
“The end-game appears to be the ability to combine analytical capabilities into the creative process”
It all comes down to whether Adobe can upsell Omniture’s customer base.
